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Simple 3-step routine

Healthy skin starts here:
just 3 simple steps!

Beam

Cleanse

Remove sweat, oil and dirt without stripping the skin barrier

Try: Jelly Pop Cleanser

Beam

Moisturise

Support and hydrate your skin.

Try: Gleam Cream Moisturiser

Lauren

Protect

Don’t forget SPF for every skin tone.

Coming Soon: Join Waitlist

Beam Stamp

FIND YOUR BEAM

Dermatologist-Developed Tween & Teen Skincare

Beam Team

OUR R580 BUNDLE DISCOUNT

Get Jelly Pop + Gleam Cream Starter Kit

✔️ Dermatologist- developed ✔️ Clinically Tested ✔️ Fragrance-free ✔️ Suitable for sensitive skin

SHOP BY CATEGORY

Purple Cleanser Bottle

Beam Cream

Beam Combo

Beam Team

Dermatologist-developed skincare for tweens and teens.

Beam turns skincare into a joyful ritual that teaches healthy habits and celebrates who you are.

SHOW US YOUR BEAM

#BeamTeam

A morning full of movement, laughter and learning 🏃‍♀️ with @beamskin.za and @sundayrunclubpta spent at @mokasocialclub

We so grateful for the support and energy from our community !

This is exactly why we created Beam - to make healthy habits feel fun and skin health feel simple.

A morning full of movement, laughter and learning 🏃‍♀️ with @beamskin.za and @sundayrunclubpta spent at @mokasocialclub

We so grateful for the support and energy from our community !

This is exactly why we created Beam - to make healthy habits feel fun and skin health feel simple.

Warming up for the Next Gen: Connect and Move event with @beamskin.za x @sundayrunclubpta at @mokasocialclub but first… ☕️

Or should we say��… 💜🧡

Can’t wait to meet the Beam team IRL!

Warming up for the Next Gen: Connect and Move event with @beamskin.za x @sundayrunclubpta at @mokasocialclub but first… ☕️

Or should we say… 💜🧡

Can’t wait to meet the Beam team IRL!

BE WHO I AM 💜

No unnecessary multi-step routines.
No feeling like you need to “fix” yourself before you’re allowed to feel good in your skin.

Just healthy habits that actually make sense:
moving your body, protecting your skin, building confidence from the inside out, and learning that skin health was never meant to be complicated. It’s about creating healthy habits early - habits that grow with you.

That’s the energy behind our upcoming BEAM Next Gen: Move & Connect event with @sundayrunclubpta ☀️🏃‍♀️
#FindYourBeam

BE WHO I AM 💜

No unnecessary multi-step routines.
No feeling like you need to “fix” yourself before you’re allowed to feel good in your skin.

Just healthy habits that actually make sense:
moving your body, protecting your skin, building confidence from the inside out, and learning that skin health was never meant to be complicated. It’s about creating healthy habits early - habits that grow with you.

That’s the energy behind our upcoming BEAM Next Gen: Move & Connect event with @sundayrunclubpta ☀️🏃‍♀️
#FindYourBeam

Top 5 Horror Movies: T(w)een Edition 🎬

1. Treating Tweens Like Mini Adults
Rated: Psychological Horror
They’re 10. They do not need a 12-step skincare routine, anti-ageing serums, or pressure to look “perfect” before puberty has even finished loading.

2. Teaching Correction Before Management
Rated: Thriller
“Fix this. Clear that. Correct everything.”
Instead of teaching tweens how skin functions, how hormones work and how to care for skin gently before jumping straight into aggressive treatments.

3. Barrier Buffed
Rated: Body Horror
Starring:
• over-exfoliation
• stripping cleansers
• acid stacking
• “glass skin” tutorials

The real villain? Compromised skin barriers pretending to be self-care.

4. Retinol Before Resilience
Rated: Sci-Fi Horror
Tweens learning about wrinkle prevention before confidence, coping skills, or even basic skin literacy.

Because somewhere along the line, “preventative ageing” became more important than:
• self-esteem
• play
• puberty
• sleep
• healthy habits

5. Feeds Filled With GRWM Instead of Kids Being Kids
Rated: Dystopian
When “Get Ready With Me” becomes:
• consumerism
• comparison
• appearance obsession
• constant performance

Instead of:
• sport
• sunscreen
• sleepovers
• messy play
• being offline sometimes.

Maybe the scariest thing isn’t tween skincare.
It’s how quickly childhood is becoming a marketing category, share some of your horrors below ⬇️

Top 5 Horror Movies: T(w)een Edition 🎬

1. Treating Tweens Like Mini Adults
Rated: Psychological Horror
They’re 10. They do not need a 12-step skincare routine, anti-ageing serums, or pressure to look “perfect” before puberty has even finished loading.

2. Teaching Correction Before Management
Rated: Thriller
“Fix this. Clear that. Correct everything.”
Instead of teaching tweens how skin functions, how hormones work and how to care for skin gently before jumping straight into aggressive treatments.

3. Barrier Buffed
Rated: Body Horror
Starring:
• over-exfoliation
• stripping cleansers
• acid stacking
• “glass skin” tutorials

The real villain? Compromised skin barriers pretending to be self-care.

4. Retinol Before Resilience
Rated: Sci-Fi Horror
Tweens learning about wrinkle prevention before confidence, coping skills, or even basic skin literacy.

Because somewhere along the line, “preventative ageing” became more important than:
• self-esteem
• play
• puberty
• sleep
• healthy habits

5. Feeds Filled With GRWM Instead of Kids Being Kids
Rated: Dystopian
When “Get Ready With Me” becomes:
• consumerism
• comparison
• appearance obsession
• constant performance

Instead of:
• sport
• sunscreen
• sleepovers
• messy play
• being offline sometimes.

Maybe the scariest thing isn’t tween skincare.
It’s how quickly childhood is becoming a marketing category, share some of your horrors below ⬇️

Kyk gou wat doen a blazer 😅�🧥

Kyk gou wat doen a blazer 😅🧥

Name our Beam mascot who will be joining us at the Next Gen: Move and Connect event on the 30th May 💜🧡

The rules are simple:

1. Comment your best name below
2. Follow @beamskin.za
3. Tag a friend you’d bring to the Beam event ✨

Our favourite name wins:
🎟️ 1 ticket for a Tween/ Teen to the Beam event in Pretoria- which includes a free Beam skincare hamper. Winners must be able to attend the event to collect 🫧

#FindyourBeam

Name our Beam mascot who will be joining us at the Next Gen: Move and Connect event on the 30th May 💜🧡

The rules are simple:

1. Comment your best name below
2. Follow @beamskin.za
3. Tag a friend you’d bring to the Beam event ✨

Our favourite name wins:
🎟️ 1 ticket for a Tween/ Teen to the Beam event in Pretoria- which includes a free Beam skincare hamper. Winners must be able to attend the event to collect 🫧

#FindyourBeam

“Monica likes” 💜 and we love seeing her feature of Beam in @sarietydskrif capturing the essence of what we are about:

Making sure skincare for the next generation is not seen as a trend to be followed, but rather as a means of looking after yourself and taking care of your growing and changing skin in an age-appropriate way 💜

“Monica likes” 💜 and we love seeing her feature of Beam in @sarietydskrif capturing the essence of what we are about:

Making sure skincare for the next generation is not seen as a trend to be followed, but rather as a means of looking after yourself and taking care of your growing and changing skin in an age-appropriate way 💜

We can’t wait to meet you IRL!!!

Next Gen Move & Connect: A Healthy Habits Experience by Beam Skincare x @sundayrunclubpta at @mokasocialclub

This is a relaxed, community-style morning designed for tweens, teens, and their parents- bringing together movement and healthy skin habits.

What to Expect
🏃‍♂️ An easy, social run or walk
☕️ Frappuccinos and a post-run hangout
💜A space for families to connect

Who is this for?

Tweens & teens (approx. ages 10–16), attending with a parent or guardian.

🎫 Information

Family Ticket (Limited) at R100

Includes:
· 1 tween/teen
· 1 parent/guardian

Additional Parent Add-On at R50

Important Notes:
📝 Adults may only attend if accompanying a registered tween/teen
👟 Comfortable activewear + sunscreen recommended

We can’t wait to see you! Link in bio and on stories 💜💜💜

We can’t wait to meet you IRL!!!

Next Gen Move & Connect: A Healthy Habits Experience by Beam Skincare x @sundayrunclubpta at @mokasocialclub

This is a relaxed, community-style morning designed for tweens, teens, and their parents- bringing together movement and healthy skin habits.

What to Expect
🏃‍♂️ An easy, social run or walk
☕️ Frappuccinos and a post-run hangout
💜A space for families to connect

Who is this for?

Tweens & teens (approx. ages 10–16), attending with a parent or guardian.

🎫 Information

Family Ticket (Limited) at R100

Includes:
· 1 tween/teen
· 1 parent/guardian

Additional Parent Add-On at R50

Important Notes:
📝 Adults may only attend if accompanying a registered tween/teen
👟 Comfortable activewear + sunscreen recommended

We can’t wait to see you! Link in bio and on stories 💜💜💜

At Beam, we believe young skin doesn’t need a 10-step routine, but it does sometimes need a little extra help navigating the “hormonal hum.”

➡️Enter: Niacinamide (Vitamin B3).
In the adult world, you’ll see this at 10% or even 20%. But for a tween? That’s like using a sledgehammer to hang a picture frame.

The Beam Approach: We use a gentle 2% concentration. It’s the “Goldilocks” zone for young skin. Effective enough to see results, but gentle enough to keep the skin barrier happy.

Why it’s a Tween Super-Ingredient:
✨ Oil Control: It helps balance the “shiny T-zone” without stripping the skin dry. 
🛡️ Barrier Support: It strengthens the skin’s natural shield against South African dust and sun. 
☁️ Redness Rescue: It calms the “angry” look of early breakouts. 
🧴 Friendly: It plays well with everything else in their simple routine. 
No stinging, no peeling just calm, clear, resilient skin, because “treatment” shouldn’t mean “irritation.”

⭐️ Derm Tip: If your tween is seeing their first few blackheads or shiny spots, look for Niacinamide first before jumping to harsh acids.

At Beam, we believe young skin doesn’t need a 10-step routine, but it does sometimes need a little extra help navigating the “hormonal hum.”

➡️Enter: Niacinamide (Vitamin B3).
In the adult world, you’ll see this at 10% or even 20%. But for a tween? That’s like using a sledgehammer to hang a picture frame.

The Beam Approach: We use a gentle 2% concentration. It’s the “Goldilocks” zone for young skin. Effective enough to see results, but gentle enough to keep the skin barrier happy.

Why it’s a Tween Super-Ingredient:
✨ Oil Control: It helps balance the “shiny T-zone” without stripping the skin dry. 
🛡️ Barrier Support: It strengthens the skin’s natural shield against South African dust and sun. 
☁️ Redness Rescue: It calms the “angry” look of early breakouts. 
🧴 Friendly: It plays well with everything else in their simple routine. 
No stinging, no peeling just calm, clear, resilient skin, because “treatment” shouldn’t mean “irritation.”

⭐️ Derm Tip: If your tween is seeing their first few blackheads or shiny spots, look for Niacinamide first before jumping to harsh acids.

That’s it. No 10-step routines, no inappropriate actives- just consistent, skin-supporting basics.

Healthy skin starts here ⭐️
#BeamSkin #DermDeveloped

That’s it. No 10-step routines, no inappropriate actives- just consistent, skin-supporting basics.

Healthy skin starts here ⭐️
#BeamSkin #DermDeveloped

The Beam group chat is growing 🫶💜

Better because of all of you, always!

We love seeing your first looks, your first routines and how you share it with your friends!

Thank you for being here 💜💜

More than skin, we building a community 💜

The Beam group chat is growing 🫶💜

Better because of all of you, always!

We love seeing your first looks, your first routines and how you share it with your friends!

Thank you for being here 💜💜

More than skin, we building a community 💜

Rooi Rose feature ⭐️ @rooirose by @leandriwahl

Proud to see Beam included as part of the new generation of skincare created with young skin in mind, not trends.

As dermatologists (and moms), this was built from what we see every day in clinic: the need for simple, evidence-based, age-appropriate skincare.

Just the basics. Done properly 💜

#Beamskin #DermDeveloped

Rooi Rose feature ⭐️ @rooirose by @leandriwahl

Proud to see Beam included as part of the new generation of skincare created with young skin in mind, not trends.

As dermatologists (and moms), this was built from what we see every day in clinic: the need for simple, evidence-based, age-appropriate skincare.

Just the basics. Done properly 💜

#Beamskin #DermDeveloped

What makes Beam Skincare different?

It starts with where we come from.
We’re dermatologists and this was built from a years of treating young skin and understanding what it actually needs (and what it doesn’t).

We kept it simple.
No “extra” or “fluff” ingredients for the sake of trends and marketing hype- just what supports skin health, barrier function, and real-life concerns in this age group.

And importantly this isn’t just marketed as gentle.
Our formulas are clinically tested, and is safe for sensitive skin.

We also don’t lean into fear-based marketing.
Terms like “natural” and “organic” are unregulated (so meaningless) in skincare and they don’t equate to safer or better. What matters is the formulation.

Beam is thoughtfully formulated and age-appropriate ⭐️
#Beamskin #dermdeveloped

What makes Beam Skincare different?

It starts with where we come from.
We’re dermatologists and this was built from a years of treating young skin and understanding what it actually needs (and what it doesn’t).

We kept it simple.
No “extra” or “fluff” ingredients for the sake of trends and marketing hype- just what supports skin health, barrier function, and real-life concerns in this age group.

And importantly this isn’t just marketed as gentle.
Our formulas are clinically tested, and is safe for sensitive skin.

We also don’t lean into fear-based marketing.
Terms like “natural” and “organic” are unregulated (so meaningless) in skincare and they don’t equate to safer or better. What matters is the formulation.

Beam is thoughtfully formulated and age-appropriate ⭐️
#Beamskin #dermdeveloped

Different shift, same level of commitment.
From casualty night shifts to studying for our FCDerm and now building Beam our hustle never stops.

If you are in the trenches of something; keep going you never know when your dream may be around the corner!

Different shift, same level of commitment.
From casualty night shifts to studying for our FCDerm and now building Beam our hustle never stops.

If you are in the trenches of something; keep going you never know when your dream may be around the corner!

Simple skincare. Done properly 💙💜

✨ Jelly Pop Cleanser
A gentle blend your skin will love - allantoin to soothe, jojoba esters to hydrate, decyl glucoside to gently cleanse, and glycerin to add moisture for skin that feels balanced, never tight or dry.

✨ Gleam Cream
A barrier-loving blend featuring ceramides to strengthen and protect, niacinamide to boost hydration and calm skin, inulin to support the microbiome, and panthenol for soothing, hydrated skin.

Healthy young skin is ready to beam ✨

#FindYourBeam #BeamSkin #SimpleSkincare #DermDeveloped #sensitiveskin

Simple skincare. Done properly 💙💜

✨ Jelly Pop Cleanser
A gentle blend your skin will love - allantoin to soothe, jojoba esters to hydrate, decyl glucoside to gently cleanse, and glycerin to add moisture for skin that feels balanced, never tight or dry.

✨ Gleam Cream
A barrier-loving blend featuring ceramides to strengthen and protect, niacinamide to boost hydration and calm skin, inulin to support the microbiome, and panthenol for soothing, hydrated skin.

Healthy young skin is ready to beam ✨

#FindYourBeam #BeamSkin #SimpleSkincare #DermDeveloped #sensitiveskin

Justin is healing his younger self with music; we’re healing ours with better skincare habits 💜

No more harsh “adult” actives or 10-step routines. Just the simple dermatologist-developed care your younger self actually needed!

Justin is healing his younger self with music; we’re healing ours with better skincare habits 💜

No more harsh “adult” actives or 10-step routines. Just the simple dermatologist-developed care your younger self actually needed!

Happiness is the peace of mind that comes from truly trusting in what you’re giving them 😜

Derm-developed,
Parent-trusted,
T(w)een loved 💜🙌

Happiness is the peace of mind that comes from truly trusting in what you’re giving them 😜

Derm-developed,
Parent-trusted,
T(w)een loved 💜🙌

Dermatologists, moms and now cofounders of Beam. 👩🏽‍⚕️👩🏽‍⚕️

Beam is expertly formulated with everything young skins need and nothing they don’t. It’s what dermatologists would give to their t(w)eens 💜

#Beamskincare #tweenskin #teenskincare

Dermatologists, moms and now cofounders of Beam. 👩🏽‍⚕️👩🏽‍⚕️

Beam is expertly formulated with everything young skins need and nothing they don’t. It’s what dermatologists would give to their t(w)eens 💜

#Beamskincare #tweenskin #teenskincare

“Wait… chocolate for breakouts?” 🍫💭
We’ve all heard it before: “Chocolate causes acne…”

So naturally, we made one that treats it instead 😉
Introducing Beam Breakout Bites: clear skin, but make it chocolate.
(Just kidding… or are we?)

In all seriousness, breakouts are a little more complex than one food group and your skin deserves real, gentle care that actually makes sense.
BUT we wouldn’t be mad if skincare came in chocolate form 🍫💜

Happy April Fools 💜 Stick to the routine, we’ll handle the rest!

#BeamSkin #AprilFools #BreakoutBites #SkincareMyths #TweenSkincare

“Wait… chocolate for breakouts?” 🍫💭
We’ve all heard it before: “Chocolate causes acne…”

So naturally, we made one that treats it instead 😉
Introducing Beam Breakout Bites: clear skin, but make it chocolate.
(Just kidding… or are we?)

In all seriousness, breakouts are a little more complex than one food group and your skin deserves real, gentle care that actually makes sense.
BUT we wouldn’t be mad if skincare came in chocolate form 🍫💜

Happy April Fools 💜 Stick to the routine, we’ll handle the rest!

#BeamSkin #AprilFools #BreakoutBites #SkincareMyths #TweenSkincare

True or False with the derms 👀
Setting the record straight for young skin and beyond 🫡

#Beamskin #Findyourbeam

True or False with the derms 👀
Setting the record straight for young skin and beyond 🫡

#Beamskin #Findyourbeam

Beam is better IRL, designed to live where skin health comes first, not just online, but in spaces you already trust.

You’ll find us: ✨ Online (with us + @dermastoresa) ✨ And in select dermatology clinics + skin practices
Because when it comes to tween skin, where a product sits matters just as much as what’s inside it.

Shop Beam online or find your nearest clinic stockist 💜 (link in bio)

#BeamSkin #DermatologyLed #Dermdeveloped #SkinClinics #TweenSkincare

Beam is better IRL, designed to live where skin health comes first, not just online, but in spaces you already trust.

You’ll find us: ✨ Online (with us + @dermastoresa) ✨ And in select dermatology clinics + skin practices
Because when it comes to tween skin, where a product sits matters just as much as what’s inside it.

Shop Beam online or find your nearest clinic stockist 💜 (link in bio)

#BeamSkin #DermatologyLed #Dermdeveloped #SkinClinics #TweenSkincare

“Oh my goodness I love this question, I think…” 💭

…I don’t need much 😅
Just a gentle cleanser, moisturiser, and SPF.

My skin’s still growing up… just like me 🤍

#TweenSkincare #KeepItSimple #BeamSkin #firstroutine

“Oh my goodness I love this question, I think…” 💭

…I don’t need much 😅
Just a gentle cleanser, moisturiser, and SPF.

My skin’s still growing up… just like me 🤍

#TweenSkincare #KeepItSimple #BeamSkin #firstroutine

We don’t chase trends but we protect our assets 💧😉

Want to invest in your kids skin?

#FindYourBeam #beamskin #teenandtweenskin #dermatologistdeveloped

We don’t chase trends but we protect our assets 💧😉

Want to invest in your kids skin?

#FindYourBeam #beamskin #teenandtweenskin #dermatologistdeveloped

Your child probably doesn’t need 90% of the skincare being marketed to them.

In fact, many products marketed to tweens contain actives designed for adult skin, which can irritate a young skin barrier.

When we as dermatologists think about skincare for growing skin, we focus on three simple steps:
1️⃣ Gentle cleansing
2️⃣ Barrier-supporting moisturising
3️⃣ Daily sunscreen

Simple routines protect the skin barrier and help prevent irritation, breakouts, and long-term skin sensitivity.
That’s exactly why we created Beam: skincare designed specifically for growing skin.

If you’re building your child’s first skincare routine, start simple.
Explore the Beam range via the link in bio.

#DermatologistAdvice #TweenSkincare #ParentGuide #GrowingSkin #BeamSkin

Your child probably doesn’t need 90% of the skincare being marketed to them.

In fact, many products marketed to tweens contain actives designed for adult skin, which can irritate a young skin barrier.

When we as dermatologists think about skincare for growing skin, we focus on three simple steps:
1️⃣ Gentle cleansing
2️⃣ Barrier-supporting moisturising
3️⃣ Daily sunscreen

Simple routines protect the skin barrier and help prevent irritation, breakouts, and long-term skin sensitivity.
That’s exactly why we created Beam: skincare designed specifically for growing skin.

If you’re building your child’s first skincare routine, start simple.
Explore the Beam range via the link in bio.

#DermatologistAdvice #TweenSkincare #ParentGuide #GrowingSkin #BeamSkin

Thrilled to see Beam’s first magazine feature in Woman & Home ✨ @womanandhome_sa

Named by Beauty Editor Leandri Wahl as one to watch for the next generation of skincare.

Dermatologist-developed skincare designed for tween and teen skin.

We’d love to know what’s on YOUR radar for the NEXT generation 💜
#BeamSkin #NextGenSkincare

Thrilled to see Beam’s first magazine feature in Woman & Home ✨ @womanandhome_sa

Named by Beauty Editor Leandri Wahl as one to watch for the next generation of skincare.

Dermatologist-developed skincare designed for tween and teen skin.

We’d love to know what’s on YOUR radar for the NEXT generation 💜
#BeamSkin #NextGenSkincare

Help my kids know more about skin care than me!!!

Where do I start, what can I let them use?

Let’s chat, we have the answer… dermatologist- developed skincare for tweens and teens 💜

Help my kids know more about skin care than me!!!

Where do I start, what can I let them use?

Let’s chat, we have the answer… dermatologist- developed skincare for tweens and teens 💜

What if skincare was made just for YOU?
The you YOU are right now, the figuring it out YOU…

Skincare doesn’t need rules or complicated routines.

Just gentle formulas made for growing skin and a reminder that I can “BE who I AM”

If you could make your own skincare what would be important to you?

Join the #beamteam for #dermdeveloped skincare for #tweens and #teens

What if skincare was made just for YOU?
The you YOU are right now, the figuring it out YOU…

Skincare doesn’t need rules or complicated routines.

Just gentle formulas made for growing skin and a reminder that I can “BE who I AM”

If you could make your own skincare what would be important to you?

Join the #beamteam for #dermdeveloped skincare for #tweens and #teens

Weekend plans:
✔️ Chill playlist
✔️ Sleep in
✔️ Simple skincare

Have we got you covered?
What you got planned? Tell us what makes you BEAM 👇

Weekend plans:
✔️ Chill playlist
✔️ Sleep in
✔️ Simple skincare

Have we got you covered?
What you got planned? Tell us what makes you BEAM 👇

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A morning full of movement, laughter and learning 🏃‍♀️ with @beamskin.za and @sundayrunclubpta spent at @mokasocialclub

We so grateful for the support and energy from our community !

This is exactly why we created Beam - to make healthy habits feel fun and skin health feel simple.

A morning full of movement, laughter and learning 🏃‍♀️ with @beamskin.za and @sundayrunclubpta spent at @mokasocialclub

We so grateful for the support and energy from our community !

This is exactly why we created Beam - to make healthy habits feel fun and skin health feel simple.

Warming up for the Next Gen: Connect and Move event with @beamskin.za x @sundayrunclubpta at @mokasocialclub but first… ☕️

Or should we say��… 💜🧡

Can’t wait to meet the Beam team IRL!

Warming up for the Next Gen: Connect and Move event with @beamskin.za x @sundayrunclubpta at @mokasocialclub but first… ☕️

Or should we say… 💜🧡

Can’t wait to meet the Beam team IRL!

BE WHO I AM 💜

No unnecessary multi-step routines.
No feeling like you need to “fix” yourself before you’re allowed to feel good in your skin.

Just healthy habits that actually make sense:
moving your body, protecting your skin, building confidence from the inside out, and learning that skin health was never meant to be complicated. It’s about creating healthy habits early - habits that grow with you.

That’s the energy behind our upcoming BEAM Next Gen: Move & Connect event with @sundayrunclubpta ☀️🏃‍♀️
#FindYourBeam

BE WHO I AM 💜

No unnecessary multi-step routines.
No feeling like you need to “fix” yourself before you’re allowed to feel good in your skin.

Just healthy habits that actually make sense:
moving your body, protecting your skin, building confidence from the inside out, and learning that skin health was never meant to be complicated. It’s about creating healthy habits early - habits that grow with you.

That’s the energy behind our upcoming BEAM Next Gen: Move & Connect event with @sundayrunclubpta ☀️🏃‍♀️
#FindYourBeam

Top 5 Horror Movies: T(w)een Edition 🎬

1. Treating Tweens Like Mini Adults
Rated: Psychological Horror
They’re 10. They do not need a 12-step skincare routine, anti-ageing serums, or pressure to look “perfect” before puberty has even finished loading.

2. Teaching Correction Before Management
Rated: Thriller
“Fix this. Clear that. Correct everything.”
Instead of teaching tweens how skin functions, how hormones work and how to care for skin gently before jumping straight into aggressive treatments.

3. Barrier Buffed
Rated: Body Horror
Starring:
• over-exfoliation
• stripping cleansers
• acid stacking
• “glass skin” tutorials

The real villain? Compromised skin barriers pretending to be self-care.

4. Retinol Before Resilience
Rated: Sci-Fi Horror
Tweens learning about wrinkle prevention before confidence, coping skills, or even basic skin literacy.

Because somewhere along the line, “preventative ageing” became more important than:
• self-esteem
• play
• puberty
• sleep
• healthy habits

5. Feeds Filled With GRWM Instead of Kids Being Kids
Rated: Dystopian
When “Get Ready With Me” becomes:
• consumerism
• comparison
• appearance obsession
• constant performance

Instead of:
• sport
• sunscreen
• sleepovers
• messy play
• being offline sometimes.

Maybe the scariest thing isn’t tween skincare.
It’s how quickly childhood is becoming a marketing category, share some of your horrors below ⬇️

Top 5 Horror Movies: T(w)een Edition 🎬

1. Treating Tweens Like Mini Adults
Rated: Psychological Horror
They’re 10. They do not need a 12-step skincare routine, anti-ageing serums, or pressure to look “perfect” before puberty has even finished loading.

2. Teaching Correction Before Management
Rated: Thriller
“Fix this. Clear that. Correct everything.”
Instead of teaching tweens how skin functions, how hormones work and how to care for skin gently before jumping straight into aggressive treatments.

3. Barrier Buffed
Rated: Body Horror
Starring:
• over-exfoliation
• stripping cleansers
• acid stacking
• “glass skin” tutorials

The real villain? Compromised skin barriers pretending to be self-care.

4. Retinol Before Resilience
Rated: Sci-Fi Horror
Tweens learning about wrinkle prevention before confidence, coping skills, or even basic skin literacy.

Because somewhere along the line, “preventative ageing” became more important than:
• self-esteem
• play
• puberty
• sleep
• healthy habits

5. Feeds Filled With GRWM Instead of Kids Being Kids
Rated: Dystopian
When “Get Ready With Me” becomes:
• consumerism
• comparison
• appearance obsession
• constant performance

Instead of:
• sport
• sunscreen
• sleepovers
• messy play
• being offline sometimes.

Maybe the scariest thing isn’t tween skincare.
It’s how quickly childhood is becoming a marketing category, share some of your horrors below ⬇️

Kyk gou wat doen a blazer 😅�🧥

Kyk gou wat doen a blazer 😅🧥

Name our Beam mascot who will be joining us at the Next Gen: Move and Connect event on the 30th May 💜🧡

The rules are simple:

1. Comment your best name below
2. Follow @beamskin.za
3. Tag a friend you’d bring to the Beam event ✨

Our favourite name wins:
🎟️ 1 ticket for a Tween/ Teen to the Beam event in Pretoria- which includes a free Beam skincare hamper. Winners must be able to attend the event to collect 🫧

#FindyourBeam

Name our Beam mascot who will be joining us at the Next Gen: Move and Connect event on the 30th May 💜🧡

The rules are simple:

1. Comment your best name below
2. Follow @beamskin.za
3. Tag a friend you’d bring to the Beam event ✨

Our favourite name wins:
🎟️ 1 ticket for a Tween/ Teen to the Beam event in Pretoria- which includes a free Beam skincare hamper. Winners must be able to attend the event to collect 🫧

#FindyourBeam

“Monica likes” 💜 and we love seeing her feature of Beam in @sarietydskrif capturing the essence of what we are about:

Making sure skincare for the next generation is not seen as a trend to be followed, but rather as a means of looking after yourself and taking care of your growing and changing skin in an age-appropriate way 💜

“Monica likes” 💜 and we love seeing her feature of Beam in @sarietydskrif capturing the essence of what we are about:

Making sure skincare for the next generation is not seen as a trend to be followed, but rather as a means of looking after yourself and taking care of your growing and changing skin in an age-appropriate way 💜

We can’t wait to meet you IRL!!!

Next Gen Move & Connect: A Healthy Habits Experience by Beam Skincare x @sundayrunclubpta at @mokasocialclub

This is a relaxed, community-style morning designed for tweens, teens, and their parents- bringing together movement and healthy skin habits.

What to Expect
🏃‍♂️ An easy, social run or walk
☕️ Frappuccinos and a post-run hangout
💜A space for families to connect

Who is this for?

Tweens & teens (approx. ages 10–16), attending with a parent or guardian.

🎫 Information

Family Ticket (Limited) at R100

Includes:
· 1 tween/teen
· 1 parent/guardian

Additional Parent Add-On at R50

Important Notes:
📝 Adults may only attend if accompanying a registered tween/teen
👟 Comfortable activewear + sunscreen recommended

We can’t wait to see you! Link in bio and on stories 💜💜💜

We can’t wait to meet you IRL!!!

Next Gen Move & Connect: A Healthy Habits Experience by Beam Skincare x @sundayrunclubpta at @mokasocialclub

This is a relaxed, community-style morning designed for tweens, teens, and their parents- bringing together movement and healthy skin habits.

What to Expect
🏃‍♂️ An easy, social run or walk
☕️ Frappuccinos and a post-run hangout
💜A space for families to connect

Who is this for?

Tweens & teens (approx. ages 10–16), attending with a parent or guardian.

🎫 Information

Family Ticket (Limited) at R100

Includes:
· 1 tween/teen
· 1 parent/guardian

Additional Parent Add-On at R50

Important Notes:
📝 Adults may only attend if accompanying a registered tween/teen
👟 Comfortable activewear + sunscreen recommended

We can’t wait to see you! Link in bio and on stories 💜💜💜

At Beam, we believe young skin doesn’t need a 10-step routine, but it does sometimes need a little extra help navigating the “hormonal hum.”

➡️Enter: Niacinamide (Vitamin B3).
In the adult world, you’ll see this at 10% or even 20%. But for a tween? That’s like using a sledgehammer to hang a picture frame.

The Beam Approach: We use a gentle 2% concentration. It’s the “Goldilocks” zone for young skin. Effective enough to see results, but gentle enough to keep the skin barrier happy.

Why it’s a Tween Super-Ingredient:
✨ Oil Control: It helps balance the “shiny T-zone” without stripping the skin dry. 
🛡️ Barrier Support: It strengthens the skin’s natural shield against South African dust and sun. 
☁️ Redness Rescue: It calms the “angry” look of early breakouts. 
🧴 Friendly: It plays well with everything else in their simple routine. 
No stinging, no peeling just calm, clear, resilient skin, because “treatment” shouldn’t mean “irritation.”

⭐️ Derm Tip: If your tween is seeing their first few blackheads or shiny spots, look for Niacinamide first before jumping to harsh acids.

At Beam, we believe young skin doesn’t need a 10-step routine, but it does sometimes need a little extra help navigating the “hormonal hum.”

➡️Enter: Niacinamide (Vitamin B3).
In the adult world, you’ll see this at 10% or even 20%. But for a tween? That’s like using a sledgehammer to hang a picture frame.

The Beam Approach: We use a gentle 2% concentration. It’s the “Goldilocks” zone for young skin. Effective enough to see results, but gentle enough to keep the skin barrier happy.

Why it’s a Tween Super-Ingredient:
✨ Oil Control: It helps balance the “shiny T-zone” without stripping the skin dry. 
🛡️ Barrier Support: It strengthens the skin’s natural shield against South African dust and sun. 
☁️ Redness Rescue: It calms the “angry” look of early breakouts. 
🧴 Friendly: It plays well with everything else in their simple routine. 
No stinging, no peeling just calm, clear, resilient skin, because “treatment” shouldn’t mean “irritation.”

⭐️ Derm Tip: If your tween is seeing their first few blackheads or shiny spots, look for Niacinamide first before jumping to harsh acids.

That’s it. No 10-step routines, no inappropriate actives- just consistent, skin-supporting basics.

Healthy skin starts here ⭐️
#BeamSkin #DermDeveloped

That’s it. No 10-step routines, no inappropriate actives- just consistent, skin-supporting basics.

Healthy skin starts here ⭐️
#BeamSkin #DermDeveloped

The Beam group chat is growing 🫶💜

Better because of all of you, always!

We love seeing your first looks, your first routines and how you share it with your friends!

Thank you for being here 💜💜

More than skin, we building a community 💜

The Beam group chat is growing 🫶💜

Better because of all of you, always!

We love seeing your first looks, your first routines and how you share it with your friends!

Thank you for being here 💜💜

More than skin, we building a community 💜

Rooi Rose feature ⭐️ @rooirose by @leandriwahl

Proud to see Beam included as part of the new generation of skincare created with young skin in mind, not trends.

As dermatologists (and moms), this was built from what we see every day in clinic: the need for simple, evidence-based, age-appropriate skincare.

Just the basics. Done properly 💜

#Beamskin #DermDeveloped

Rooi Rose feature ⭐️ @rooirose by @leandriwahl

Proud to see Beam included as part of the new generation of skincare created with young skin in mind, not trends.

As dermatologists (and moms), this was built from what we see every day in clinic: the need for simple, evidence-based, age-appropriate skincare.

Just the basics. Done properly 💜

#Beamskin #DermDeveloped

What makes Beam Skincare different?

It starts with where we come from.
We’re dermatologists and this was built from a years of treating young skin and understanding what it actually needs (and what it doesn’t).

We kept it simple.
No “extra” or “fluff” ingredients for the sake of trends and marketing hype- just what supports skin health, barrier function, and real-life concerns in this age group.

And importantly this isn’t just marketed as gentle.
Our formulas are clinically tested, and is safe for sensitive skin.

We also don’t lean into fear-based marketing.
Terms like “natural” and “organic” are unregulated (so meaningless) in skincare and they don’t equate to safer or better. What matters is the formulation.

Beam is thoughtfully formulated and age-appropriate ⭐️
#Beamskin #dermdeveloped

What makes Beam Skincare different?

It starts with where we come from.
We’re dermatologists and this was built from a years of treating young skin and understanding what it actually needs (and what it doesn’t).

We kept it simple.
No “extra” or “fluff” ingredients for the sake of trends and marketing hype- just what supports skin health, barrier function, and real-life concerns in this age group.

And importantly this isn’t just marketed as gentle.
Our formulas are clinically tested, and is safe for sensitive skin.

We also don’t lean into fear-based marketing.
Terms like “natural” and “organic” are unregulated (so meaningless) in skincare and they don’t equate to safer or better. What matters is the formulation.

Beam is thoughtfully formulated and age-appropriate ⭐️
#Beamskin #dermdeveloped

Different shift, same level of commitment.
From casualty night shifts to studying for our FCDerm and now building Beam our hustle never stops.

If you are in the trenches of something; keep going you never know when your dream may be around the corner!

Different shift, same level of commitment.
From casualty night shifts to studying for our FCDerm and now building Beam our hustle never stops.

If you are in the trenches of something; keep going you never know when your dream may be around the corner!

Simple skincare. Done properly 💙💜

✨ Jelly Pop Cleanser
A gentle blend your skin will love - allantoin to soothe, jojoba esters to hydrate, decyl glucoside to gently cleanse, and glycerin to add moisture for skin that feels balanced, never tight or dry.

✨ Gleam Cream
A barrier-loving blend featuring ceramides to strengthen and protect, niacinamide to boost hydration and calm skin, inulin to support the microbiome, and panthenol for soothing, hydrated skin.

Healthy young skin is ready to beam ✨

#FindYourBeam #BeamSkin #SimpleSkincare #DermDeveloped #sensitiveskin

Simple skincare. Done properly 💙💜

✨ Jelly Pop Cleanser
A gentle blend your skin will love - allantoin to soothe, jojoba esters to hydrate, decyl glucoside to gently cleanse, and glycerin to add moisture for skin that feels balanced, never tight or dry.

✨ Gleam Cream
A barrier-loving blend featuring ceramides to strengthen and protect, niacinamide to boost hydration and calm skin, inulin to support the microbiome, and panthenol for soothing, hydrated skin.

Healthy young skin is ready to beam ✨

#FindYourBeam #BeamSkin #SimpleSkincare #DermDeveloped #sensitiveskin

Justin is healing his younger self with music; we’re healing ours with better skincare habits 💜

No more harsh “adult” actives or 10-step routines. Just the simple dermatologist-developed care your younger self actually needed!

Justin is healing his younger self with music; we’re healing ours with better skincare habits 💜

No more harsh “adult” actives or 10-step routines. Just the simple dermatologist-developed care your younger self actually needed!

Happiness is the peace of mind that comes from truly trusting in what you’re giving them 😜

Derm-developed,
Parent-trusted,
T(w)een loved 💜🙌

Happiness is the peace of mind that comes from truly trusting in what you’re giving them 😜

Derm-developed,
Parent-trusted,
T(w)een loved 💜🙌

Dermatologists, moms and now cofounders of Beam. 👩🏽‍⚕️👩🏽‍⚕️

Beam is expertly formulated with everything young skins need and nothing they don’t. It’s what dermatologists would give to their t(w)eens 💜

#Beamskincare #tweenskin #teenskincare

Dermatologists, moms and now cofounders of Beam. 👩🏽‍⚕️👩🏽‍⚕️

Beam is expertly formulated with everything young skins need and nothing they don’t. It’s what dermatologists would give to their t(w)eens 💜

#Beamskincare #tweenskin #teenskincare

“Wait… chocolate for breakouts?” 🍫💭
We’ve all heard it before: “Chocolate causes acne…”

So naturally, we made one that treats it instead 😉
Introducing Beam Breakout Bites: clear skin, but make it chocolate.
(Just kidding… or are we?)

In all seriousness, breakouts are a little more complex than one food group and your skin deserves real, gentle care that actually makes sense.
BUT we wouldn’t be mad if skincare came in chocolate form 🍫💜

Happy April Fools 💜 Stick to the routine, we’ll handle the rest!

#BeamSkin #AprilFools #BreakoutBites #SkincareMyths #TweenSkincare

“Wait… chocolate for breakouts?” 🍫💭
We’ve all heard it before: “Chocolate causes acne…”

So naturally, we made one that treats it instead 😉
Introducing Beam Breakout Bites: clear skin, but make it chocolate.
(Just kidding… or are we?)

In all seriousness, breakouts are a little more complex than one food group and your skin deserves real, gentle care that actually makes sense.
BUT we wouldn’t be mad if skincare came in chocolate form 🍫💜

Happy April Fools 💜 Stick to the routine, we’ll handle the rest!

#BeamSkin #AprilFools #BreakoutBites #SkincareMyths #TweenSkincare

True or False with the derms 👀
Setting the record straight for young skin and beyond 🫡

#Beamskin #Findyourbeam

True or False with the derms 👀
Setting the record straight for young skin and beyond 🫡

#Beamskin #Findyourbeam

Beam is better IRL, designed to live where skin health comes first, not just online, but in spaces you already trust.

You’ll find us: ✨ Online (with us + @dermastoresa) ✨ And in select dermatology clinics + skin practices
Because when it comes to tween skin, where a product sits matters just as much as what’s inside it.

Shop Beam online or find your nearest clinic stockist 💜 (link in bio)

#BeamSkin #DermatologyLed #Dermdeveloped #SkinClinics #TweenSkincare

Beam is better IRL, designed to live where skin health comes first, not just online, but in spaces you already trust.

You’ll find us: ✨ Online (with us + @dermastoresa) ✨ And in select dermatology clinics + skin practices
Because when it comes to tween skin, where a product sits matters just as much as what’s inside it.

Shop Beam online or find your nearest clinic stockist 💜 (link in bio)

#BeamSkin #DermatologyLed #Dermdeveloped #SkinClinics #TweenSkincare

“Oh my goodness I love this question, I think…” 💭

…I don’t need much 😅
Just a gentle cleanser, moisturiser, and SPF.

My skin’s still growing up… just like me 🤍

#TweenSkincare #KeepItSimple #BeamSkin #firstroutine

“Oh my goodness I love this question, I think…” 💭

…I don’t need much 😅
Just a gentle cleanser, moisturiser, and SPF.

My skin’s still growing up… just like me 🤍

#TweenSkincare #KeepItSimple #BeamSkin #firstroutine

We don’t chase trends but we protect our assets 💧😉

Want to invest in your kids skin?

#FindYourBeam #beamskin #teenandtweenskin #dermatologistdeveloped

We don’t chase trends but we protect our assets 💧😉

Want to invest in your kids skin?

#FindYourBeam #beamskin #teenandtweenskin #dermatologistdeveloped

Your child probably doesn’t need 90% of the skincare being marketed to them.

In fact, many products marketed to tweens contain actives designed for adult skin, which can irritate a young skin barrier.

When we as dermatologists think about skincare for growing skin, we focus on three simple steps:
1️⃣ Gentle cleansing
2️⃣ Barrier-supporting moisturising
3️⃣ Daily sunscreen

Simple routines protect the skin barrier and help prevent irritation, breakouts, and long-term skin sensitivity.
That’s exactly why we created Beam: skincare designed specifically for growing skin.

If you’re building your child’s first skincare routine, start simple.
Explore the Beam range via the link in bio.

#DermatologistAdvice #TweenSkincare #ParentGuide #GrowingSkin #BeamSkin

Your child probably doesn’t need 90% of the skincare being marketed to them.

In fact, many products marketed to tweens contain actives designed for adult skin, which can irritate a young skin barrier.

When we as dermatologists think about skincare for growing skin, we focus on three simple steps:
1️⃣ Gentle cleansing
2️⃣ Barrier-supporting moisturising
3️⃣ Daily sunscreen

Simple routines protect the skin barrier and help prevent irritation, breakouts, and long-term skin sensitivity.
That’s exactly why we created Beam: skincare designed specifically for growing skin.

If you’re building your child’s first skincare routine, start simple.
Explore the Beam range via the link in bio.

#DermatologistAdvice #TweenSkincare #ParentGuide #GrowingSkin #BeamSkin

Thrilled to see Beam’s first magazine feature in Woman & Home ✨ @womanandhome_sa

Named by Beauty Editor Leandri Wahl as one to watch for the next generation of skincare.

Dermatologist-developed skincare designed for tween and teen skin.

We’d love to know what’s on YOUR radar for the NEXT generation 💜
#BeamSkin #NextGenSkincare

Thrilled to see Beam’s first magazine feature in Woman & Home ✨ @womanandhome_sa

Named by Beauty Editor Leandri Wahl as one to watch for the next generation of skincare.

Dermatologist-developed skincare designed for tween and teen skin.

We’d love to know what’s on YOUR radar for the NEXT generation 💜
#BeamSkin #NextGenSkincare

Help my kids know more about skin care than me!!!

Where do I start, what can I let them use?

Let’s chat, we have the answer… dermatologist- developed skincare for tweens and teens 💜

Help my kids know more about skin care than me!!!

Where do I start, what can I let them use?

Let’s chat, we have the answer… dermatologist- developed skincare for tweens and teens 💜

What if skincare was made just for YOU?
The you YOU are right now, the figuring it out YOU…

Skincare doesn’t need rules or complicated routines.

Just gentle formulas made for growing skin and a reminder that I can “BE who I AM”

If you could make your own skincare what would be important to you?

Join the #beamteam for #dermdeveloped skincare for #tweens and #teens

What if skincare was made just for YOU?
The you YOU are right now, the figuring it out YOU…

Skincare doesn’t need rules or complicated routines.

Just gentle formulas made for growing skin and a reminder that I can “BE who I AM”

If you could make your own skincare what would be important to you?

Join the #beamteam for #dermdeveloped skincare for #tweens and #teens

Weekend plans:
✔️ Chill playlist
✔️ Sleep in
✔️ Simple skincare

Have we got you covered?
What you got planned? Tell us what makes you BEAM 👇

Weekend plans:
✔️ Chill playlist
✔️ Sleep in
✔️ Simple skincare

Have we got you covered?
What you got planned? Tell us what makes you BEAM 👇

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